Report on the Winter Seminar 2018

The ‘good’ editor: practice, principles and ethics

With a title like this, dreamed up by stalwart committee member Jan Knight, Editors WA’s annual Winter Seminar was always going to be intriguing. The lively content delivered by our three expert presenters more than matched that promise, provoking plenty of impromptu interaction from the audience.

Thanks to the organisers

We must thank the seminar organiser, our IPEd Councillor Stephen White, as well as our Secretary Tracy Piper, for their hard work in providing an excellent professional development opportunity for the 17 members who attended on 25 August at Mt Lawley Senior High School (and thus scored a formal Certificate of Attendance for their CV portfolios). Our new half-day format seemed to work well, but we welcome further feedback from members on this.

Presentations

Diversity was guaranteed, given the presenters’ disparate backgrounds:

Vanessa Herbert, Director of PDT Consultancy, a trainer and consultant to both the private and public sectors for the past 25 years with special expertise in leadership, strategic planning and communications and performance development. vanessa@pdtconsultancy.com.au

David Lindsay, Emeritus Professor, UWA, a former teacher and researcher in agricultural and animal sciences, but also a renowned science communicator, the author of Science Writing – Thinking in Words (2011). david.lindsay@uwa.edu.au

Rhonda Bracey, one of our own, an IPEd member and professional contract technical editor who runs her own business, editing for software, mining and resources companies, as well as government departments. She brought to the seminar table her expertise in editing automation software including Microsoft Word. rhonda.bracey@cybertext.com.au

Vanessa Herbert

We’ve been seeing a few corporate-style documents out of IPEd HQ lately, such as codes of conduct, confidentiality and conflict of interest agreements. So it was timely for Vanessa Herbert to examine the conflict of interest zone within the editing profession in her presentation on ethics. She counselled editors to exercise ‘mindfulness’, always being aware of the current situation and its broader context, understanding its ‘text’ and most importantly, its ‘subtexts’ whether they be body language, cultural values or background history. Transparency is the goal, she said; aim to be ‘crystal clear’ about your meaning and intent.

A large room with people sitting at tables with their backs to the camera, and Vanessa Herbert standing beside a projector screen at the far end.Vanessa Herbert discussing ethics with the group at the 2018 Winter Seminar.

We should realise that perceptions may also have a real impact. When you are asked to declare a conflict of interest, you should not feel that your personal integrity is being assessed or questioned, but rather understand that if there is an opportunity (or even the perception of an opportunity, equally a potential opportunity) to use your role to gain a personal benefit, then a conflict of interest does exist.

Conflicts of interest don’t always present themselves at the beginning of a job so that you can decide from the start whether to take the job or not. Very often, they present in the middle of a job when you have already taken an advance progress payment or have spent many hours working on the project. Sometimes, you may just need to call a wise friend (or IPEd) to discuss the problem!

Vanessa posed us some challenging dilemmas for discussion. Here’s just one to test you:

As a contracting editor, I work on producing an organisational report into the growth areas for a company and the nature of the professional roles that will be part of an expansion in the next six months. My husband has just lost his job and I can provide him with insight into what the organisation is looking for.

Well, should you, would you, do it?

David Lindsay

I found David Lindsay’s contribution to the seminar revelatory. He scientifically reverse- engineered the act of writing well, something many good authors and editors do almost instinctively, to give us a theory of how it is done—a theory that can then be taught to novices. He dismantled the structure of not just whole documents, but of paragraphs and sentences too, to reveal their nuts-and-bolts components. He made a strong case for his hypothesis: that the principles of good scientific communication can be applied across the board to all writing and editing. He believes that good science communicators are telling a ‘story’ like any other writer.

David explained how the ‘principle of expectation’ dominates all successful writing. For example, an article’s title flags something interesting that is coming in the text and entices the reader to read on. Readers who read with an expectation find reading easier and are more likely to understand and retain what they read than those who have no idea what is coming next.

The same principle applies to the whole text. Just as a scientist’s hypothesis, the cornerstone of any scientific paper, sets expectations at the beginning, so each section, paragraph and sentence should have embedded in them an introduction setting expectations, a delivery of results and their interpretation (discussion) and a conclusion. Connections are then built between sections, between paragraphs and between sentences using ‘signpost words’ that are repeated strategically to link the sense of the whole piece from one point to another.

Interestingly, applying David’s principles of writing could well lead most of us to what IPEd terms ‘substantive’ or structural editing (see p. viii of IPEd’s Australian standards for editing practice, 2nd ed., under ‘The fundamentals of editing’). We would have to rewrite a lot more. Take for example his discussion of a title for a scientific paper:

Original title: ‘Fluoride concentration in drinking water samples in Fiji’ (boring!)

Suggested alternative titles, given the actual content of the paper:

  • ‘Fluoride concentration in drinking water samples in Fiji is below minimum standards’
  • ‘The case for fluoridation of drinking water in Fiji’.

The most desirable characteristics of good scientific writing listed by David—precision, clarity and brevity—are surely equally desirable in most non-scientific writing. It was also interesting to hear him say that good paragraphing has become a lost art in modern writing, yet it is a valuable and powerful tool in scientific writing, and possibly in all writing.

David’s concluding advice will surely resonate with all writers and editors: ‘Keep the reader in mind’.

Rhonda Bracey

Rhonda Bracey is a legend for her business efficiency and she certainly demonstrated why in her presentation. She knows about things that most of us never even dreamed Microsoft Word could do! For instance, did you realise that Word’s AutoCorrect function can be customised to automatically insert phrases or paragraphs up to 256 characters long? So instead of laboriously making the same comment repeatedly in the margins of the document you are editing, you can just code a single word, ‘.sense’ for example (note the full stop before ‘sense’ to bring a frequently used correction to the top of the AutoCorrect list), to automatically insert the whole sentence ‘This doesn’t make sense’, or ‘.cap’ to expand into ‘Does this need to be capitalised?’

Rhonda is also a strong advocate of minimising use of the computer mouse, to protect your hands, wrists and arms. She advises us all to get more familiar with keyboard shortcuts—you can get a list of all the shortcuts available in Word if you click through the path File→Macros→View Macros→Macros in→Word Commands→List Commands→Run—and you can even create your own shortcuts if you go File→Options→Customise Ribbon. Automation of tasks is the name of Rhonda’s game.

One of her standard tools is the checklist—hers is seven pages long—which itemises all the things you should do when starting a job. Checklists are vital to ensure you do not forget basics like ‘Never work on the original document, always make a copy!’ or ‘Check Styles’. Rhonda checks all formatting in a document first, and then makes sure that everything is shown onscreen, from formatting marks (but never in Track Changes) to field shading (don’t touch that grey-shaded stuff in the Contents list—it’s probably set up by the author using some program like EndNote) and table gridlines. She recommends you move your Quick Access Toolbar below the ribbon at the top, for easier access.

A large room with people sitting at tables with their backs to the camera, and Rhonda Bracey standing beside a projector screen at the far endRhonda Bracey demonstrating the merits of checklists at the 2018 Winter Seminar.

Rhonda also introduced us to her favourite software programs for editors, namely PerfectIt, EditTools and PhraseExpress. Hilary Cadman of Cadman Editing is one of the best-known exponents of PerfectIt; her online workshops can be found on YouTube. Rhonda pointed out that PerfectIt—essentially a consistency checker—can be customised, rendering the traditional style sheet virtually redundant.

EditTools has some sophisticated tools suitable to specialised editing, for example in the sciences, with useful functions such as ‘Never Spell Word’ for words that are peculiar to a discipline and do not need checking, and a Commonly Misspelled Words option. An extra fee can buy special aids such as a complete list of the correct titles for most academic journals.

PhraseExpress specialises in automated templates and autocorrects to speed up editing. Finally, Rhonda advised us to subscribe to online dictionaries and style guides, and to join both formal and informal organisations such as ACES, the Society for Editing (US) and SfEP, the Society for Editors and Proofreaders (UK) on the formal side. On the less formal side are the Facebook sites for the ‘Editors’ Association of Earth’ and Australia’s ‘Secret Editors’ Business’, both of which include private subgroups, where many IPEd and non-IPEd editors chat about a wide range of subjects.

Conclusion

I left the seminar feeling both educated and inspired to learn more. I’m confident that most attendees would have felt the same, but once again, do give us your feedback. For a start, Rhonda Bracey has written her views on the Winter Seminar in her blog.

Ilsa Sharp, a freelance editor with a background in Asia, specialising in non-fiction and academic editing, is currently Acting President of Editors WA. She can be contacted at edwa.president@iped-editors.org.